Weshloon Video And Social Kit v1.2 - 2026-11-03 - Master of Brands Management
Mark v1.1 (approved by Abo Meshal 2026-11-03 21:18). Font IBM Plex Sans Arabic. Palette: night #1E1B4B, coral #FF6B4A, paper #F4F3EE, sea #0B4F4C, amber #FFD166, mint #E7F1EE.

01 Screen Card - the spoken signature after the hook ("وشلون؟" then "أنا + فعل"). 16:9 and 9:16, transparent PNG.
   Plate = night plate on top of the footage (works on any colour). Full = opaque night frame. Verbs: Aqool Lak / Awreek / Afdhahhum / Afahhimk / Blank.
   Rule: the card holds 0.8 to 1.2 s while the word is spoken; never a second card in the same video.
02 Lower Third - night pill from the right with the mark, a coral divider, episode title and course line. Transparent PNG, sample text. Editable HTML in Source.
03 Thumbnail And Cover - YouTube 1280x720 and TikTok 1080x1920. Two lines maximum, question mark in coral, mark bottom-left, "وشلون؟" bottom-right. Sample text; editable HTML in Source.
04 Social Templates - post 1080x1080 and story 1080x1920. Sample text; editable HTML in Source.
05 End Card - 4.0 s, 60 fps, audio logo embedded at 0.35 s.
   Full = opaque night frame (use when the video cuts to black or you want a hard end).
   Wipe On Alpha = ProRes 4444 with alpha: a night panel wipes in from the right over the last second of footage, then the mark, the name, the handles and the domain animate in. Works on any footage colour.
   Still PNG = the final frame, for static use.
06 Intro And Motion - 1.5 s, 60 fps, audio logo embedded from 0.00 s. The w draws first, the noon is pulled after it, the dot lands last (0.72 s), the name joins at 0.85 s.
   Full = opaque night frame. Plate = transparent with a night plate behind the logo (any footage colour). Light = transparent, night ink, for light footage. Dark = transparent, paper ink, for dark footage.
   Choose one intro style per channel and keep it; the plate version is the safe default when footage colours vary.
07 Sound - audio logo 1.2 s (WAV 48 kHz 24-bit, MP3 320 kbps), -14 LUFS integrated, -1.5 dBTP. Structure: two rising notes (the question), a settling note with a warm pad (the answer), a soft tap when the dot lands. Never layer music under the intro.
Source - HTML templates and build scripts (build_stills.py, build_motion.py, build_audio.py, wmark.py). Everything regenerates from the scripts; edit the text in the HTML, not the PNG.

ProRes masters: every intro and end card has a " - ProRes 4444.mov" (12-bit 4:4:4, alpha where the name says Alpha) and a " - Preview.mp4" (H.264, transparent variants shown over grey). Use the ProRes in the editor; the MP4 is for review only.
